ROI Beyond the Spreadsheet

Reframe Return on Investment as a Strategic Signal

Mar 10, 2026

∙ Paid

Return on investment (ROI) is often treated like a line item in a budget - That approach misses the point. ROI should be a strategic signal: a way to show whether a technology choice aligns with your business direction, not a single definitive answer that ends the conversation.

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A guest post by

Caren Glasser

Caren is a Tech Evangelist focused on helping people use technology with clarity, confidence, and intention. She writes The Smart Stack, exploring how to turn insight into momentum without overwhelm.