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Scaling vs. Posting: Why You’re Losing Money on Social Media

James Hicks's avatar
James Hicks
May 20, 2026
∙ Paid

A lot of people are still treating social media like a content treadmill.

Post more. Clip more. Show up everywhere. Push harder.

And then they wonder why the reach is inconsistent, the sales are soft, and the business still feels scattered.

That is usually not a posting problem.

It is a platform strategy problem.

If your content is not meeting the right peop…

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