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Stop Relying on the Algorithm: How to Reach Your Community Everywhere

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James Hicks, Florence Donald, and Gabe Leal
Mar 20, 2026
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Algorithms are useful. But treating them like your business infrastructure is how you end up on rented land.

In a world where platforms change ranking systems overnight, the real power is building community connections that are reliable, repeatable, and yours. That means showing up where it makes sense, building owned channels, and using tools like AI th…

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